Difference between revisions of "Catharon/Clients and Projects/ABC Record & Tape Sales Promotion"
(→Clients & Projects:) |
|||
| (One intermediate revision by one user not shown) | |||
| Line 1: | Line 1: | ||
| − | + | {{#lst:Catharon Software Corporation|Header}} | |
| − | + | ||
| − | { | + | |
| − | + | ||
| − | + | ||
| − | + | ||
| − | + | ||
| − | + | ||
| − | + | ||
---- | ---- | ||
| Line 13: | Line 5: | ||
|[[File:CatharonClient3.gif|link=]] | |[[File:CatharonClient3.gif|link=]] | ||
| | | | ||
| − | =='''Clients & Projects: '''== | + | =='''Clients & Projects: ABC Record & Tape Sales Promotion'''== |
'''Client:''' American Broadcasting Companies (ABC) | '''Client:''' American Broadcasting Companies (ABC) | ||
Latest revision as of 10:27, January 28, 2013
Internet Software Technology - Interactive Multimedia Productions - Creator of V∆Delta
| Home | About Catharon | Clients & Projects | Contact Catharon | Job Opportunities |
|
[edit] Clients & Projects: ABC Record & Tape Sales PromotionClient: American Broadcasting Companies (ABC) Date: 1977-78 Media: 16mm film and videotape Project: Created weekly videos for use on-site in department stores to promote recordings by such artists as Olivia Newton-John, Waylon Jennings, Willie Nelson, Kansas, Jimmy Buffet, Billy Joel, Helen Reddy, and Barry Manilow. Comments: This video program was an industry first and was so successful that music departments repeatedly sold out of promoted albums in stores where the program was used. To draw attention in busy department store aisles, Michael and Betsy Feinberg designed and built a robot character "Mac, the Music Analyzing Computer" whose voice was that of Gene Klaven, a popular ABC radio personality. Testimonial: "The creativity and dependability of Catharon has established an outstanding professional reputation for the firm... [Catharon is able to] meet marketing deadlines for production and software replacement within an intense merchandising timeline... [their program] was the forerunner of video merchandising at retail." --Karen Layland, Vice President, Marketing |
